L’Oréal Paris announces Liniker as its new ambassador

Este artigo também está disponível em:
Português

Last week, Liniker shared some content on her social media using the hashtag #Lili30 and posted a handwritten letter to her followers, reflecting on her birthday: “I’m entering a new life cycle and I find myself grateful and truly prosperous, at a level of evolving judgment, and with a strong desire to allow myself to be and remain present — and well — in the situations that destiny places before me”, wrote the Latin Grammy winner.

At the end of the tour for her second album, CAJU (2024), the artist appeared blonde in celebratory photos. The new look also featured a fresh cut and texture — short and wavy — symbolizing a new phase in her journey, marked by the announcement of her role as L’Oréal Paris ambassador in Brazil.

The brand has strengthened its commitment to diversity and maintains an ongoing relationship with artists and models from the LGBT+ community. The collaboration began in 2024, when the multi-artist took part in a corporate event hosted by the company. Star of the September Mornings series (Prime Video), Liniker celebrates: “Being part of L’Oréal Paris is the fulfillment of a long-held dream. After so many challenges and achievements, being here today is also a way of recognizing my own worth — and of representing so many other women who, like me, have been told they didn’t belong or weren’t enough”.

In the final leg of the tour for the album that follows “Índigo Borboleta Ani”, Liniker is performing three international shows — in Europe and the United States — before returning to Brazil for a busy schedule of performances and festival appearances through the end of the year.

Liniker relança ‘CAJU’ em vinil duplo off-white com edição limitada