Bud Light, Jason Aldean, Ron DeSantis All Made the Same Mistake
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The Street
By Daniel Kline Anheuser-Busch just wanted to sell more beer. The company wasn’t making a grand statement supporting transgender rights or LGBTQ+ causes when it hired social media influencer Dylan Mulvaney. Instead, the beer company wanted to leverage the transgender social media star’s audience to sell Bud Light to a community that presumably has not been reached by Anheuser-Busch’s (BUD) – Get Free Report traditional advertising mix of Americana, low-brow humor, and bikini models. Kid Rock and the right-wing country music stars who have made boycotting the brand a passion project (although R…
