![A-B Marketing Reputation Takes A Huge Hit With Bud Light Misstep 1 677428 origin 1](https://www.towleroad.com/wp-content/uploads/2023/05/677428-origin_1.jpg)
Published by
St. Louis Post-Dispatch
For years, Budweiser was the King of Beers and Anheuser-Busch was the King of Marketing. Its commercials on television, radio and print were the envy of the advertising world. Now, a single promotional initiative gone awry threatens the company’s standing as a marketing machine. Bud Light is the top-selling beer in America, but its frothy sales have taken a massive hit in the past month. A short TikTok video by transgender influencer Dylan Mulvaney, and a single can of beer with her face on it, has brought the once-mighty A-B marketing machine crashing to the ground. “It basically was a post f…