SCRUFF sponsors and creates a campaign for the MixBrasil Festival of Culture of Diversity

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The MixBrasil Festival, regarded as the largest LGBTQIA+ culture festival in Latin America, started on the 10th and continues until November 21st with a hybrid format (part of the in-person programming and the other available online) bringing free cinema, theater, literature, conferences and several attractions.

Just for movies, the 29th edition of MixBrasil brings about 117 titles, among them, many awarded around the world and unpublished in Brazil such as the long-awaited “Benedetta” by Paul Verhoeven; “A Fratura” by Catherine Corsini, winner of the Queer Palm at the Cannes Film Festival; “Being BeBe – The Story of BeBe Zahara Benet” by Emily Branham, documentary about the first winner of RuPaul’s Drag Race; “O Canto do Cisne” by Todd Stephens, starring actor Udo Kier; “Os Amores de Anaïs” by Charline Bourgeois-Tacquet, official selection of the Cannes Film Festival Critics’ Week;Um Lugar Distante” by Park Kun-young, winner of the Grand Jury Prize at Outfest Los Angeles; “Bliss“, by Henrika Kull, official selection of the Panorama of the Berlinale, Frameline and Queer Lisboa.

And, for the first time, the event that has been taking place in São Paulo since 1993 has the support and sponsorship of the social networking app SCRUFF, which, in addition to sending alerts to Brazilian users encouraging them to watch the programming and dissemination on their social networks, produced videos in animation to be shown before gay-themed feature films and short film programmes.

Presented by drag character Dona Scruff, the pieces give instructions to the audience in a relaxed way: asking moviegoers to turn off their cell phones and turn them back on after the film to use SCRUFF, as the Festival brings together very interesting people to flirt.

The action, which was planned by Octavio Andrade, illustration signed by Marco Leite Gomes Filho and with the assistance of Uibira Barelli in the script, also includes the distribution of SCRUFF PRO subscription vouchers at the Festival’s in-person events for the general public.

All the online programming of the 29th Mix Brasil Festival of Culture of Diversity can be accessed free of charge until the 21st at the website mixbrasil.org.br. Among the films are online the long-awaited “Boy Meets Boy” by Daniel Sánchez Lopéz, “Sweetheart”by Marley Morrison, “Wigudun, Alma de Dois Espíritos” by Fernando Muñoz and Raphael Salazar, “Máquina do Desejo” by Joaquim Castro and Lucas Weglinski, “Deus Tem AIDS” by Fábio Leal and Gustavo Vinagre, among others.

PRODUCTION CREDITS

Agency: Perry Street Software
Title: Dona Scruff goes to 29th Festival MixBrasil
Product: SCRUFF app
Planning, production and script: Octavio Andrade
Illustration, script, voice and editing: Marco Leite Gomes Filho
Assistance and script: Uibira Barelli

About SCRUFF

The website SCRUFF is an application that targets men who are looking for loving and affectionate relationships with other men and the only one founded and managed by GBT people – which makes all the difference in representation, as managers are true voices of a community and not from mega international conglomerates.

Founded in 2010 by Johnny Skandros and Eric Silverberg, now the CEO, it is available for free on iOS and Android devices. SCRUFF is a massive community that connects over 15 million members worldwide, in 180 countries and 6 continents and is accessible in 9 languages: English, Italian, Spanish, Portuguese, German, French, Japanese, Chinese and Arabic.